How to Create Hashtags Using AI: A Professional Guide

22 Feb, 2026

Leveraging Artificial Intelligence for Hashtag Generation

Hashtags are a crucial component of social media marketing, driving discoverability and engagement. However, identifying the *right* hashtags – those that balance reach with relevance – can be time-consuming and challenging. Fortunately, Artificial Intelligence (AI) offers powerful tools to streamline this process. This post details how to effectively create hashtags using AI, covering various methods and best practices.

Methods for AI-Powered Hashtag Creation

Several approaches utilize AI to generate hashtags. These range from dedicated hashtag generators to leveraging broader AI platforms:

Dedicated Hashtag Generators: Numerous online tools are specifically designed for hashtag generation. These typically work by analyzing keywords related to your content. Examples include RiteTag, Hashtagify.me, and Ingramer. These tools often provide metrics like hashtag popularity, related hashtags, and even hashtag 'strength' scores. They often use machine learning algorithms trained on vast datasets of social media posts to predict performance.
AI Content Creation Platforms: Platforms like Jasper.ai, Copy.ai, and Scalenut, primarily focused on content writing, often include hashtag generation features. These tools analyze the entire content piece (article, caption, etc.) to suggest relevant hashtags, offering a more contextual approach than keyword-based generators.
Large Language Models (LLMs): Tools like OpenAI's ChatGPT, Google's Gemini (formerly Bard), and Microsoft Copilot can be directly prompted to generate hashtags. This offers the most flexibility. A well-crafted prompt is key (see 'Prompt Engineering' below).
Social Media Management Platforms with AI: Platforms like Hootsuite and Sprout Social are integrating AI features, including hashtag suggestions, directly into their workflows. This allows for hashtag research and implementation within your existing social media scheduling and analytics tools.

Prompt Engineering for LLMs (ChatGPT, Gemini, Copilot)

When using LLMs, the quality of your prompt directly impacts the results. Here's how to craft effective prompts:

Be Specific: Instead of “Generate hashtags for marketing,” try “Generate 10 relevant hashtags for a blog post about the benefits of content marketing for small businesses.”
Specify Platform: Hashtag strategies differ across platforms. Include the platform in your prompt: “Generate 5 Instagram hashtags for a photo of a latte art heart.”
Define Tone: Indicate the desired tone: “Generate 7 professional hashtags for a LinkedIn post about cybersecurity trends.”
Include Keywords: Provide a list of core keywords: “Generate hashtags for: sustainable fashion, eco-friendly clothing, ethical sourcing.”
Request Variety: Ask for a mix of broad, niche, and trending hashtags: “Generate 3 broad, 3 niche, and 2 trending hashtags for a post about electric vehicles.”
Specify Number: Clearly state how many hashtags you need.

Best Practices & Considerations

AI-generated hashtags are a starting point, not a final solution. Always review and refine the suggestions:

Relevance is Paramount: Ensure hashtags accurately reflect your content. Irrelevant hashtags can harm your credibility.
Mix it Up: Combine broad, niche, and branded hashtags for optimal reach.
Research Trending Hashtags: Use tools like Twitter Trends or Google Trends to identify current popular hashtags (but ensure they're relevant!).
Avoid Overuse: Each platform has an optimal hashtag count. Instagram allows up to 30, but quality over quantity is crucial. LinkedIn typically benefits from fewer, more targeted hashtags (3-5).
Monitor Performance: Track which hashtags drive the most engagement and adjust your strategy accordingly.

Conclusion

AI provides a powerful toolkit for hashtag creation, saving time and improving the effectiveness of your social media campaigns. By understanding the different methods available and employing best practices, you can leverage AI to enhance your online visibility and reach a wider audience.